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In an effort to alleviate hesitation of law makers and insurance companies, in regards to self-driving vehicles, Volvo CEO, Håkan Samuelsson, made a courageous statement...

If a self-driving car crashes, where does responsibility lie? @volvocarsus has the answer: http://t.co/mwV7JcEWEG pic.twitter.com/2UMKJrbSPG

— Car and Driver (@CARandDRIVER) October 11, 2015

Here at Smothers European Volvo, we love hearing exciting news about Volvo, and 2015 has certainly been a great year for that. Two of our favorite highlights are the XC90 being named an IIHS Top Safety Pick+, and the recent news relating to the Drive Me self-driving car initiative.

According to a recent press release, Volvo and Autoliv will join together to monitor 100 autonomous driving (AD) vehicles that will be put to daily use by families in the Swedish city of Gothenburg. Volvo hopes to speed along the worldwide adoption of AD vehicles, stating the technology will result...

Got any plans?

Are you including your #Volvo in your #LaborDay weekend plans? Snap a photo and share it with us! pic.twitter.com/0AXXyXyZWD

— Volvo Cars US (@volvocarsus) September 4, 2015

If you're a Volvo owner and you've got something fun lined up this weekend, be sure to share your photos on social media! And if you don't own a Volvo yet, well, you may want to change that. The team at Volvo is dedicated to luxury, safety, and innovation... which is what makes cars like the new XC90 perfect to adventure in.

On the heels of the much-lauded XC90, Volvo is continuing with its on-going overhaul of its flagship models. However, there will be a bit of a number's switch. Coming in 2016, and S90 and V90 will join the lineup as a sedan and wagon respectively, with a debut slated for both by the end of this year.

It seems to us at Smothers European Volvo that our beloved Swedish brand is coming for the luxury crossover crown.  And on the back of the all-new 2016 Volvo XC90, it should have absolutely no trouble hitting that very target.

Find out what elevates this utility hauler to SUV supremacy by viewing the video below:

Three trim levels comprise the XC90 model catalog.  And for most, the base Momentum will offer more than enough.

Standard…

Isabella Olsson, a lead designer for Google, asks herself if what she's creating makes a positive difference in the world. She says, "Am I making people's lives better?" It is this approach to creation and innovation that makes Olsson a standout among her team, and also brings her close to our mission at Smothers European Volvo, where our new Volvo models represent a commitment to bettering the lives of their drivers. Take the…

What sort of expectations do you have of a new Volvo? Exceptional safety? Comfortable interior? Ample power? Check, check and check.

What about technology? Volvo may have a reputation for family practicality, but the newest models are bedazzled in amenities thanks to the new Volvo On Call smartphone integration system. On Call is all about connectivity, security, safety and convenience, and it's accessible via a button in the cabin or a smartphone app. While…

Have you ever wondered how Volvo manages to make such great vehicles? They do it by thinking about drivers, and designing their vehicles around the people who will be using them. Check out the video below to hear what they have to say about it.

Like the video says, Volvo vehicles are made to give each driver the best driving experience possible. Vehicles like the Volvo XC60 are filled with features designed to provide exactly…

Just when we thought the Volvo XC90 couldn't be more good looking, the Volvo brand releases a show-stopper at the Detroit Auto Show. Meet the new Volvo XC90 R-Design.

Many are calling this the best looking SUV on the market. Our team at Smothers European Volvo would have to agree, although we're clearly biased. Sticking with those "Thor-inspired" LED headlights (we didn't make that up- that's what everyone's calling them…

Now that we've crossed the threshold of 2015 and are well on our way into the New Year, we at Smothers European Volvo are inclined to ask: is it time to retire your ride of old and get behind the wheel of something fresh and fun?  If so, you're going to want to take a good, long look at the all-new 2015 Volvo V60, one altogether astounding auto that's well worth your…