Click on one of the people below to find out more information.

  • John White
    Volvo Sales Manager/Vice President of Operations
    707-521-3919

    John White, Volvo Sales Manager and long time Volvo fan, has been helping people buy Volvo cars for the last 18 years.  If you are looking for an easy-going yet helpful car buying experience, John and his team at Smothers can help.  He encourages the sales staff to use their unique communication and sales styles to give clients a refreshingly straight-forward experience. 
    John has lived in Santa Rosa 35 of his 40 years and enjoys spending time with his family traveling, playing/watching soccer and enjoying the outdoors hiking, mountain-biking or fishing. 

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  • Pedro Ochoa
    Sales Consultant
    707-328-6179

    Pedro Ochoa is a huge Volvo fan!  He and his family have been driving Volvos for almost three decades.  When Pedro isn't playing with Volvos, he enjoys cooking, working around the house and spending time with his family. 
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    Pedro Ochoa es un gran fan de Volvo! Él y su familia han estado conduciendo Volvos durante casi tres décadas. Cuando Pedro no está jugando con Volvos, le gusta cocinar, trabajar en la casa y pasar tiempo con su familia.

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  • Ron Cope
    Internet Sales Manager
    707-322-1216

    Ron Cope is a wealth of knowledge when it comes to Volvos and to Nike shoes!  He has over 20 years of Volvo experience and knows how to find or order the car that you are looking for. So, if you are looking for a new or used Volvo, Ron knows his stuff.  And, he is always open to a conversation about the latest in sporting apparel- especially Nike shoes.

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  • Jeff Mendelson
    Sales Representative
    707-321-3916

    Jeff Mendelson has been with the company since 1994. Originally from Detroit, MI, Jeff moved to the Bay Area in the 1960s. He is extremely knowledgeable about Volvos and can answer any questions you might have.
    He loves his two sons, German Shepherds, the San Francisco Giants,  and the Detroit Lions. He is very passionate about watches (especially his Rolex Submariner).

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  • Alex Ulrich
    Product Concierge
    707-867-6159

    Alex Ulrich is originally from Delaware and has been living in the North Bay for a little over a year now! He is a new addition to Smothers Volvo and is very interested in cars and loves going to car shows (especially vintage Porsches and Ferraris). He loves listening to vinyl records and likes to plays guitar. He likes watching and playing soccer, reading and traveling to new places around the Bay Area.

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  • Alex Ruiz
    Volvo Service Manager
    707-321-3933


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  • Jeff Heath
    Volvo Service Advisor
    707-521-3934

    Jefff Heath is the newest addition to our Volvo Service Drive.  Although he is new to us, he is certainly not without experience.  In fact, Jeff has nearly 39 years of automotive and Volvo experience and has worked on the cars himself and owned a successful independent repair shop for many years.  Jeff is a devoted family man with 2 boys of his own and one grand daughter.  He and his wife of 35 years enjoy spending time with family and enjoying the beauty of Sonoma County.

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