In case you haven't heard, China is turning into the place to be for automakers across the globe. Can't say we've ever been, but given the size of its population and the potential of its market, it's easy to see why the effort is being made. Not surprisingly, our favorite automaker here at Smothers European Volvo is throwing their hat in the ring.
From what we hear at Smothers European Volvo, the Swedish auto maker may be trying to put a new face on its brand. Company officials recently announced that they will be looking for a new advertising agency next month to help with a rebranding of the legendary automaker.
We like to think that the new Volvo models that find their way into our inventory really sell themselves, but an excellent brand image is important nonetheless…
One of the hottest new Volvo hitting the showroom floor here at Smothers European Volvo is the V60. The highly anticipated wagon from the Swedish automaker, will be available with several engine options that we wanted to discuss to get you even more excited for its arrival.
You have three options, all with turbochargers, so you already know that the V60 won't be your average wagon. First up is a front wheel drive 2…
At Smothers European Volvo, when we heard about the first production model of the Volvo P1800 being stolen in Sweden, we were very disappointed. Who would do such a thing? It got our blood boiling, and many Swedes felt the same way. That's why they rallied as a nation, and set out to find this national treasure, giving the story a happy ending.
After it was reported missing from the garage of the P1800…
What defines a 'real' person? Sure, having a pulse is a start, but we mean real as in genuine, and joyful; people who strive to fill their lives with happiness through relationships, actions, and dreams. Here at Smothers European Volvo, we believe you can have those things, and a relationship with your vehicle, and the latest ad campaign certainly proves our point.
We start by seeing a swanky German luxury ride at a traffic light…
The yearly release and changes that proceed it for the new Volvo lineup are always exciting for those of us here at Smothers European Volvo.
However, the brand-new 2014 lineup is one we've particularly been looking forward to because with it comes the thorough redesign and upgrade of many of Volvo's core products. Additionally, as the launches are imminent or in some cases, underway, Volvo has also released some of the official pricing…
To get that extra bit of zip out of the Volvo S60, drivers turn to Polestar, the official performance arm of the Swedish automaker. Right now, production versions of the enhanced ride are available in select nations across the globe as part of a pilot program. If everything goes well, we could see availability expand, and more models get the Polestar treatment. That has Smothers European Volvo excited.
One of the countries involved in the…
If you have been tuned into the world of Volvo, you may have heard some rumors that the Swedish automaker was considering pulling out of the US market. Well, Smothers European Volvo can confidently say that nothing could be farther from the truth.
Just by browsing through the posts on our Volvo blog, you can see that the company is pushing forward to make new models and bring them to our Santa Rosa area dealership…
The DJ act Swedish House Mafia is quite popular in their homeland, and the club scene around the world. Recently, they played their final show together, as the three of them are looking to focus on other projects, and carve out their own niches. Blazing your own path is what Volvo is all about, particularly on the new XC60. That's why the DJ group and the versatile crossover make the perfect pairing for a…
While Volvo engineers and designers do a top-notch job when it comes to building the vehicles we know and love in our Santa Rosa, CA showroom, it's often interesting to see how those outside the automaker's official reign add their own touch to a model. Today's example is a Volvo V40 hatchback, where one auto tuner is honoring one of its partners.
Heico Sportiv wanted to help Pirelli, the famed performance tire…