From what we hear at Smothers European Volvo, the Swedish auto maker may be trying to put a new face on its brand. Company officials recently announced that they will be looking for a new advertising agency next month to help with a rebranding of the legendary automaker.
We like to think that the new Volvo models that find their way into our inventory really sell themselves, but an excellent brand image is important nonetheless. As part of the new rebranding effort Volvo has said it will try to get back to its Scandinavian roots.
Volvo is the only automaker in Sweden, and that is a fact that the company wants to embrace as it continues to produce excellent vehicles like the XC60 year after year. Being from Sweden is what makes Volvo different and in an era of heavy competition, standing out in the crowd is more important than ever.
Always the leader in safety, Volvo will continue to drive home the point that its line of vehicles sets the safety benchmark for the rest of the industry. Now perhaps embracing its Scandinavian heritage will mean emphasizing the efficient use of cabin space and unique styling that is representative of many Swedish companies like Ikea.
Nobody is sure what the future will hold, but here at Smothers European Volvo, we are confident that Volvo will continue to produce the same high-quality cars and SUVs that it has for generations. Now is your chance to get a taste for the premium engineering and design that goes into new vehicles like the Volvo V60 Plug-in Hybrid when you visit our showroom located at Santa Rosa, CA. We hope to see you soon.
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