While other automaker's may be all about displaying all of the newfangled bells and whistles on their new models, Volvo maintains their main focus of safety and security every time you get behind the wheel. While ownership of the Swedish automaker has changed hands a few times and implemented new marketing campaigns, safety remains at the heart of this true and tested brand.
Currently, Volvo is in the midst of an $11 billion turnaround, which aims to boost annual global sales up to 800k by 2020. As a part of this intuitive, the automaker is building new plants in Sweden and China, in addition to introducing new models to the new Volvo lineup while also developing a new infotainment system to decrease distracted driving.
One such vehicle change to the lineup comes in the form of the completely redesigned Volvo XC90, which hasn't had an overhaul in twelve years. This model is expected to hit our Santa Rosa, CA showroom by the end of 2014.
Volvo also plans to revitalize its safe image through new advertising campaigns to highlight the brand's constant goal of reducing the amount of fatalities and injuries from automobile accidents. While there has been no encompassing study performed across all markets, individual studies and research have concluded that Volvo drivers and passengers are the most likely to leave a crash unharmed.
What do you think of these changes, reader? Let Smothers European Volvo know in the comments below and be sure to subscribe to our blog for future brand updates.
Categories:
News